Include "third parties outside your company" as members from the start

[hasnasadna]

In this article, I will introduce the common elements that lead to successful innovation projects that I discovered during a keynote speech and expert roundtable discussion on the theme of "Marketing capabilities required for manufacturing in the digital transformation era," which I attended through that connection. <Table of Contents> (1) [Subcommittee] Marketing capabilities required for manufacturing in the digital transformation era Innovation that connects companies with customers is essential for the survival of companies (2) Five common problems in innovation projects .

Problem 1: Poor communication between team members Problem 2: I'm not sure ecuador telegram database what direction to take Problem 3: Discussions and ideas don’t go deep Problem 4: Tendency to local optimum Problem 5: It’s a one-off (3) Seven elements for successful innovation projects Success factor 1: Understand the structure of "means and ends" Success factor 2: Form a "cross-functional team" Success factor 3: Include "third parties outside your company" as members from the start Success factor #4: Clarify the definition of "words" Success factor 5: Repeat "divergence and convergence" Success factor 6: Have both a "subjective" and "objective" perspective Success factor 7: Establishing a "stance for creating innovation" (1) [Subcommittee] Marketing capabilities required for manufacturing in the digital transformation era Flow of the committee This workshop was held at the Hiroshima Institute of Technology Regional Collaboration Technology Research Cooperation Association .


Hiroshima Institute of Technology aims to give back research results to society, as well as deepening organic ties through joint research and personal exchanges between industry, academia, and government, and to contribute to solving various issues such as revitalizing the region, promoting industry, and developing human resources. The Hiroshima Institute of Technology Regional Collaboration Technology Research Cooperation Association serves as a mechanism for industry-academia collaboration, and this workshop was held at the Information Systems Research Department within the association.