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4. Optimize back-end processes and production
AI can also help sales teams be more efficient by sifting through tedious tasks, new lead information, and back-end processes that all take up time.

One of the first areas of the sales process to benefit from AI is lead scoring. The same is true for tasks from summarizing call notes to planning the best way to map out the path from one customer meeting to another.

“I’ve seen teams waste a lot of time chasing leads that are unqualified or not relevant because the lead scoring systems were not in good shape,” said Sarah Borrmann, director of sales productivity and operations at Illusive Networks. “There is no better way to increase productivity than by using [AI] tools because the automation is all there.”

AI for advertising sales teams can help match available inventory with direct america phone number list sales opportunities that are most likely to close, minimizing time spent on frustrating low-likelihood leads.

5. Improve measurement and optimization
Digital now accounts for more than 70% of all ad spend, and that’s expected to eclipse 80% in 2024. AI can help ingest and analyze all that data in a way that helps both publishers and advertisers estimate the impact of campaigns on desired outcomes, such as ad sales.