Creating that virtuous circle

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a work in progress, but Rossignol is getting ahead of the curve by partnering with Salesforce to connect its myriad data touch points, and eventually infuse gen AI into marketing, commerce, and service for better efficiency, personalization and customer experience.

What might that look like in the future? Consider this example of Rossignol’s new Super Heretic bike, from a recent demo: When adding the bike description to its ecommerce site, merchandising teams could use Einstein’s gen AI capabilities to generate that content, based on past product descriptions and public information. Humans would vet, edit, and publish. Gen AI can instantly translate the content for its global audience, adhering to Rossignol’s brand voice and cultural phrasing so nothing is lost in translation.

In marketing, teams may instantly access customer engagement data from within messaging app Slack, and create email campaigns. Using AI prompts, marketers look forward to generating suggested emails and subject lines based on historical data. For example, they could use a prompt like “Which three subject lines have had the biggest open rates?” to create a future high performing email.

In service, gen AI will eventually answer its customer questions, after america phone number list human vetting for accuracy, completeness, and brand voice. Because it has access to public data, gen AI could also provide information on local events and activities.

Watch the full Rossignol story (including that cool demo)

Leading AI companies: General Mills
General Mills already had rich purchase and behavioral data from its online recipe sites and Box Tops for Education donation program. Capturing millions of recipe views and receipt scans, it connected and acted on data to recommend relevant content based on food preferences, diet, geography, and household composition.