think about your newly segmented territories and how you will assign them. Depending on your objectives, you may want to assign territories based on geography, customer industry, your account executives’ expertise, or any number of factors. When it comes to defining and assigning territories, balance is key. Rely on sales managers’ knowledge and intelligent software to ensure that sales territories are equitable.
How do i optimize my sales territories with the right technology?
The key to optimizing your sales territories is having the right tools and technology. Previously, sales leaders relied on spreadsheets, maps, and customer lists, but advances in intelligent sales territory mapping software allow you to weigh scores of variables and perform complex calculations to quickly create new territory structures and scenarios.
With intelligent sales territory mapping software, you’re able to:
align territories to your customer data: the software links critical america phone number list account and user data to your mapping process, enabling you to design territory designs that take into account the needs of your customers.
Ensure equitable territories between sales reps: accounts can be automatically balanced across territories using the attributes that matter most to your business. As a result, reps are assigned more equitable territories.
Roll out changes at scale: teams no longer have to spend hundreds of hours exporting and importing data and building cumbersome analyses. Intelligent software can quickly update maps to accommodate new reps and other minor business changes with minimal disruption.
Case study: new balance wins with intelligent sales territory mapping.
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