Be the brand your customers

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To address these challenges, you can harness the power of first-party data — information that comes directly from the customer. This includes past purchase history, phone calls, website visits, click-through rates on emails, and more. First-party data is usually captured by a customer relationship management (CRM) system that helps collect, structure, and analyze data easily. Generative AI is a powerful tool, too — helping you decipher first-party data and deliver personalized content at scale.

There are four main pillars to customer retention in the AI era: humanity, agility, unification, and trustworthiness. Learn why each one matters, and how to make sure you’re doing them all right.

Keep them coming back

Best practices when using AI for digital engagement
While many marketers have begun experimenting with generative AI and see its america phone number list game-changing potential, nearly 45% told us they need to learn how to get the most out of the technology. Let’s look closer at how you can use AI for effective digital engagement.

Chatbots
AI-powered chatbots are not only a cost-effective way to solve customer issues quickly, but they can also help you tailor future marketing efforts. Take a clothing retailer, for example. If a customer uses the retailer’s website chatbot to complete a return and tells the chatbot the fit is too large and the color is darker than they prefer, now the retailer has more information about this customer’s preferences. The marketing team can now send personalized and automated product recommendations via email or through ads on social platforms.