There’s a good reason

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Generative AI represents a seismic shift in technology. It will mean big changes in your organization, your workforce, business processes, skill requirements, and the tools you use. If you’re not already thinking about how generative AI will impact your business, it’s time to get on board.

Here, Kathy Baxter, principal architect of responsible AI and tech, and Khoa Le, vice president of product management for Salesforce AI, discusses the importance of generative AI for business. They offer six key areas where generative AI can boost efficiency and productivity and give your company a competitive edge.

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Key takeaways:
Generative AI will improve efficiency, enhance customer america phone number list personalization, and foster innovation.
Companies that can safely and responsibly realize the full potential of generative AI will reshape their industries, win lifelong customers, and solidly establish themselves as market leaders.
1. Increase content creation to improve efficiency and productivity
Generative AI can deliver first drafts in seconds. Your business will be able to produce copious high-quality content in less time. This increase in speed will transform sales communications, marketing campaigns, product documentation, and more. This will free you up to respond quickly to changing customer needs and give employees time to deepen customer relationships.