Slogan Your brand name is often the first brand element

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With this in mind, either choose a font that is widely used or a backup that you can use if your primary font is unavailable. This ensures your brand image remains consistent across every platform you use. Create Image Guidelines Your brand images are the photos, illustrations or graphics you use in your marketing and communications. A website is an easy-to-understand example. We use images of our employees to make our brand messaging feel more personal and community-focused. Home page screenshot source: We also use minimalist graphics that focus on clarity, white space, and cleanliness. This helps us prioritize clarity of communication.


One way to choose a design that resonates with your customers is to use images of people like your audience in a dream setting. This might be a family vacation provider showing pictures of families smiling asia mobile number list on the beach, or it might be a gym chain showing healthy people exercising. Write Your Company Name and that people discover about your business. It's difficult to change a name once it's decided, so if you already have one, skip this section. Your name may be directly related to your business. Here’s an example: It’s clear from our name that we are an email marketing tool that helps people understand our brand.


But without a rebrand, it would be difficult for us to expand into other service areas. The opposite of this is a more generic name such as Amazon. The name was a bookstore when the company was first founded, and it still holds true as the company sells just about everything. If you're stuck on the creative side, use a tool like the Business Name Generator from and to brainstorm ideas and create a great brand name. Once you have a shortlist, check domain name and social media handle availability. Brand Name Usability Checker Results Source: A slogan captures the essence of your brand in a few words.