Kuyini Ukuhola?
Ngaphambi kokuthi sikhulume ngamasistimu Uhlu lwamaselula oMfowethu wokuthwebula umthofu, ake siqonde ukuthi yini "umthofu". Ngamagama alula, ukuhola umuntu obonise intshisekelo ebhizinisini lakho, umkhiqizo, noma isevisi.Lesi sithakazelo singaboniswa ngezindlela ezihlukahlukene. Isibonelo, othile angase avakashele iwebhusayithi yakho futhi abheke imikhiqizo yakho, noma angase abhalisele incwadi yezindaba ukuze afunde kabanzi. Ukuhola kufana nomuntu ophakamisa isandla sakhe athi, "Heyi, nginelukuluku lokufuna ukwazi ukuthi uzokunikeza ini."
Ngaphezu kwalokho, akuwona wonke umuntu obonisa isithakazelo esincane olungele ukuthenga ngaso leso sikhathi. Nokho, le mikhondo ibalulekile ngoba inamandla okuba amakhasimende esikhathini esizayo. Uhlelo oluhle lokuthwebula abaholayo lusiza amabhizinisi ukuthi athole laba bantu abanentshisekelo futhi athole imininingwane yokuxhumana nabo ukuze bakhe ubudlelwano nabo ngokuhamba kwesikhathi. Lobu budlelwano bungagcina buholele ekuthengisweni.Kucabange njengokutshala imbewu. Umthofu uyimbewu, futhi ngokunakekela nangokunaka, ingakhula ibe ikhasimende.
Iyini i-Lead Capture System?
Uhlelo lokuthwebula okuholayo luyisethi yamathuluzi nezinqubo amabhizinisi azisebenzisayo ukuze aqoqe imininingwane yokuxhumana kumakhasimende angaba khona, noma abaholayo. Umgomo oyinhloko walolu hlelo ukuguqula abantu abanentshisekelo babe amakhasimende angempela. Kufana nokuba nenetha ukuze ubambe lezo "zinhlanzi" ezinentshisekelo ukuze ukwazi ke ukwazi kangcono.
Ngaphezu kwalokho, isistimu yokubamba umthofu ingafaka izingxenye eziningi ezahlukene. Ngokwesibonelo, kungase kuhlanganise amafomu kuwebhusayithi lapho abantu bengafaka khona amagama abo namakheli e-imeyili.Kungase futhi kubandakanye okunikezwayo okukhethekile noma okuqukethwe kwamahhala abantu abangakuthola uma beshintshana ngolwazi lwabo lokuxhumana. Ukwengeza, inkundla yezokuxhumana ingaba yingxenye yesistimu yokubamba umkhondo, lapho amabhizinisi ekhuthaza abantu abanentshisekelo ukuthi baxhumane nabo.Okubalulekile wukuba nendlela yokubona abantu abakhombisa intshisekelo nokuthola imvume yokubalandela.
Kungani Zibalulekile Izinhlelo Zokuthwebula Umthofu?
Amasistimu wokuthwebula okuholayo abaluleke kakhulu emabhizinisini ngoba asiza ekuguquleni inzalo evamile ibe ukuthengisa kwangempela. Ngaphandle kwendlela yokuthwebula imikhondo, amabhizinisi angase aphuthelwe amathuba okuxhumana nabantu abangaba amakhasimende.Kufana nokuba nesitolo esinabantu abaningi ababheke efasiteleni kodwa ayikho indlela yokubamemela ngaphakathi noma uthole ulwazi lwabo ukuze ubathinte kamuva.
Ngaphezu kwalokho, uhlelo oluhle lokuthwebula umthofu lusiza amabhizinisi ukuthi aqonde ukuthi ubani onentshisekelo kulokho akunikezayo. Ngokuqoqa ulwazi mayelana nabaholayo, amabhizinisi angafunda ngezidingo zawo kanye nezinto azithandayo. Lolu lwazi lungasetshenziswa ukuthumela imilayezo ehlobene kakhulu nokunikezwayo, okwandisa amathuba okuguqula ukuhola kube ikhasimende. Ukwengeza, uhlelo oluqinile lokuthwebula umthofu lungasiza amabhizinisi ukuthi akhule ngokuqhubeka nokuletha amakhasimende amasha angaba khona. Kuyindlela yokwakha ipayipi labantu abangathenga kuwe ngokuzayo, baqinisekise impumelelo yesikhathi eside yebhizinisi lakho.
Izingxenye Ezihlukene Zohlelo Lokuthwebula Umthofu
Isistimu yokubamba umthofu yenziwe izingxenye ezimbalwa ezibalulekile ezisebenza ndawonye. Lezi zingxenye zisiza ukuheha abantu abathakazelayo futhi ziqoqe ulwazi lwabo ngempumelelo.
Okokuqala, udinga ozibuthe abaholayo . Lezi izinto ezibalulekile ozinikezayo mahhala ukuze uthole ulwazi lokuxhumana lothile. Izibonelo zifaka ama-e-books, imihlahlandlela, izinhla zokuhlola, izifanekiso, noma ikhodi yesaphulelo.Umazibuthe oholayo kufanele kube into ikhasimende lakho elikahle elingayithola iwusizo futhi ihambisana nalokho ibhizinisi lakho elikunikezayo.
Okulandelayo ngamakhasi okufika . Lawa amakhasi ewebhu akhethekile aklanyelwe ukuthwebula abaphambili.Ngokuvamile zigxila kuzibuthe othile oholayo futhi zibe nefomu lapho abantu bengafaka khona ulwazi lwabo ukuze baluthole. Ikhasi elihle lokufika lizoba nesihloko esicacile, incazelo yezinzuzo zikazibuthe oholayo, kanye nefomu elilula ongaligcwalisa.
Amafomu angenye ingxenye ebalulekile yesistimu yokubamba umthofu. Lezi izindawo lapho abantu bafaka khona imininingwane yabo yokuxhumana, njengegama labo, ikheli le-imeyili, kanye nenye imininingwane ngesinye isikhathi. Amafomu angafakwa emakhasini okufika, amawebhusayithi, noma ezinkundleni zokuxhumana.Kubalulekile ukugcina amafomu elula futhi ucele ulwazi oludingekayo kuphela ukuze kwandiswe amathuba okuthi abantu bawagcwalise.
Okokugcina, udinga indlela yokuphatha imikhondo oyithwebulayo. Kulapho uhlelo lokuphathwa kobudlelwane bekhasimende (CRM) noma inkundla yokumaketha ye-imeyili iza kahle. Lawa mathuluzi akusiza ukuthi ugcine futhi uhlele imininingwane yabaqondisi bakho, ulandelele ukusebenzisana kwakho nabo, futhi ubathumele imilayezo yokulandelela efanele.
Ukudala Omazibuthe Abaholayo Abasebenzayo
Uzibuthe omkhulu oholayo ubalulekile ukuze uhehe amakhasimende angaba khona. Nawa amanye amathiphu okudala asebenzayo:
Xazulula inkinga: Uzibuthe wakho oholayo kufanele anikeze isisombululo senkinga izethameli zakho eziqondiswe kuzo. Lokhu kuyenza ibaluleke kakhulu futhi kwandisa amathuba okuba banikeze ulwazi lwabo lokuxhumana.
Cacisa: Khetha isihloko esincane ongasihlanganisa ngokuningiliziwe. Umazibuthe othile oholayo uzoheha abantu abanentshisekelo yangempela kuleyo ndawo.
Nikeza inani eliphezulu: Ngisho noma kumahhala, uzibuthe wakho oholayo kufanele abe wekhwalithi ephezulu futhi unikeze inani langempela kumuntu owulandayo. Lokhu kwakha ukwethembana futhi kubenza bakwazi ukuhlanganyela nebhizinisi lakho ngokuzayo.
Kwenze kube lula ukuyisebenzisa: Noma ngabe uhlu lokuhlola, i-e-book emfushane, noma ividiyo, qiniseka ukuthi uzibuthe wakho oholayo kulula ukuthi abantu bawuqonde futhi bawusebenzise. Abantu bavame ukwazisa okuthile okungadingi mzamo omkhulu ukuze bazuze kukho.
Qondanisa umkhiqizo wakho: Uzibuthe wakho oholayo kufanele ubukeke futhi uzizwe sengathi ungowomkhiqizo wakho. Sebenzisa imibala yomkhiqizo wakho, ilogo, nesitayela ukuze udale umuzwa ofanayo.
Yikhuthaze kabanzi: Uma usudale uzibuthe oholayo omuhle, qiniseka ukuthi uyayiphromotha kuwebhusayithi yakho, inkundla yezokuxhumana, nezinye iziteshi zokumaketha. Uma abantu beyibona abaningi, uzothwebula imikhondo eminingi.
Sebenzisa amafomethi ahlukene: Linga ngezinhlobo ezahlukene zomazibuthe oholayo, njengezincwadi ze-e-book, izifanekiso, okokufundisa kwevidiyo, nezilingo zamahhala, ukuze ubone ukuthi yini ehambisana kangcono nezithameli zakho.
Kugcine kuhambisana: Qinisekisa ukuthi uzibuthe wakho oholayo uhlobene eduze nemikhiqizo noma amasevisi ibhizinisi lakho eliwanikezayo. Lokhu kuzokusiza ukuthi uhehe abaholi abanentshisekelo kulokho okuthengisayo.
Buyekeza njalo: Uma imboni yakho noma ulwazi olukuzibuthe oholayo luphelelwa isikhathi, qiniseka ukuthi uyalubuyekeza ukuze ulugcine lubalulekile futhi lubalulekile.
Linganisa ukusebenza kwayo: Landelela ukuthi bangaki abantu abalanda uzibuthe wakho oholayo nokuthi bavelaphi. Lokhu kuzokusiza uqonde ukuthi yini esebenzayo nokuthi ungayithuthukisa kanjani imizamo yakho yokuthwebula okuholayo.
Ukuklama Amakhasi Okufika Aguqula Kakhulu
Ikhasi lakho lokubikezela yilapho umlingo wokuthwebula umthofu wenzeka khona. Nansi indlela yokudizayina ethola imiphumela:
Iba nesihloko esicacile: Isihloko sakho kufanele sitshele izivakashi ngokushesha ukuthi uyini uzibuthe oholayo nokuthi iyiphi inzuzo ezizoyithola kuwo. Kwenze kudonse ukunaka futhi kube lula ukukuqonda.
Gxila kokunikezwayo okukodwa: Ikhasi lokubikezela ngalinye kufanele ligxile kuzibuthe oyedwa oholayo noma umnikelo. Gwema ukufaka ulwazi oluningi noma izingcingo eziningi eziya esenzweni, njengoba lokhu kungase kudide izivakashi.
Gqamisa izinzuzo: Chaza ngokucacile izinzuzo zokulanda uzibuthe wakho oholayo. Izozixazulula ziphi izinkinga? Isivakashi sizofundani noma sizozuzani? Sebenzisa amachashazi ukuze wenze izinzuzo zibe lula ukuziskena.
Faka okubonakalayo: Sebenzisa izithombe noma amavidiyo ukwenza ikhasi lakho lokubikezela lihehe futhi likhange kakhulu. Ukubonisa uzibuthe wakho oholayo nakho kungasiza abantu baqonde ukubaluleka kwawo.
Gcina ifomu lilula: Cela kuphela ulwazi olubalulekile oludingayo. Uma leli fomu libe lifushane, maningi amathuba okuthi abantu baligcwalise. Ngozibuthe oholayo olula, ngokuvamile igama nekheli le-imeyili kwanele.
Yiba nobizo oluqinile esenzweni: Inkinobho yakho yokubizela esenzweni kufanele igqame futhi itshele abantu ukuthi benzeni, njengokuthi "Landa Umhlahlandlela Wakho Wamahhala" noma "Thola Ukufinyelela Okusheshayo." Sebenzisa ulimi olugxile esenzweni.
Yakha ukwethembana: Faka phakathi izinto ezisiza ukwakha ukwethenjwa, njengobufakazi obuvela kumakhasimende anelisekile, amabheji okuvikela, noma iziqinisekiso.
Yenze isebenziseke kuselula: Abantu abaningi bazovakashela ikhasi lakho lokufikela kumafoni abo, ngakho-ke kubalulekile ukuthi libukeke lilihle futhi lisebenze kahle kumadivayisi eselula.
Hlola futhi ulungiselele: Sebenzisa ukuhlola kwe-A/B ukuze uzame izihloko ezihlukene, izakhiwo, namakholi esenzo ukuze ubone ukuthi yini eyenza kahle kakhulu. Lungiselela ngokuqhubekayo ikhasi lakho lokubikezela ukuze uthole amanani okuguqulwa aphezulu.
Susa iziphazamiso: Ikhasi lakho lokubikezela kufanele lingabi nezinto ezingadingekile ezifana namamenyu okuzula angaholela izivakashi kude nomgomo oyinhloko wokuthwebula ulwazi lwazo.
Ukusebenzisa Amafomu Kahle Ukuze Uthwebule Imikhondo
Amafomu ayisango lokuthatha ulwazi lomthofu.Nansi indlela yokuwasebenzisa ngempumelelo:
Wabeke ngendlela ehlelekile: Beka amafomu akho ezindaweni lapho abonakala khona kalula kubavakashi abanentshisekelo, njengasemakhasini okufikela kuwo, ngaphakathi kokuthunyelwe kwebhulogi, kanye namabha aseceleni ewebhusayithi.
Zigcine zimfushane: Cela kuphela ulwazi oludinga ngokuphelele. Uma ufaka izinkambu eziningi, izinga lokuguqulwa kwakho lingase libe phansi. Ukuze uthwebule umkhondo wokuqala, ngokuvamile igama ne-imeyili kwanele.
Sebenzisa amalebula acacile: Qiniseka ukuthi inkambu ngayinye efomini lakho inelebula elicacile elitshela abantu ukuthi yiluphi ulwazi okufanele balufake.
Nikeza imiyalelo ecacile: Uma inkambu idinga ifomethi ethile, nikeza imiyalelo ecacile ukuze uqondise umsebenzisi.
Sebenzisa izingcingo eziphoqelelayo esenzweni inkinobho yokuhambisa: Esikhundleni senkinobho evamile ethi "Hambisa", sebenzisa ukubizela esenzweni esihlobene nokunikezwayo, njengokuthi "Thola I-E-book Yakho Yamahhala Manje."
Nikeza izikhuthazo: Khumbuza abantu ngenani abazolithola uma beshintshana nokugcwalisa ifomu.
Wenze akhange ngokubukeka: Qinisekisa ukuthi amafomu akho aklanywe kahle futhi ahambisana nokubukeka nokuzwakala kwewebhusayithi yakho iyonke.
Sebenzisa ukwenza iphrofayela okuqhubekayo: Uma udinga ukuqoqa ulwazi olwengeziwe ngokuhamba kwesikhathi, cabanga ukusebenzisa iphrofayela eqhubekayo, ebonisa izinkambu ezihlukene kubavakashi ababuyayo.
Hlola ubude bamafomu ahlukene: Linga ngamafomu anezinkambu eziningi noma ezimbalwa ukuze ubone ukuthi yini eyenza kangcono izethameli zakho nokunikezwayo.
Bonga abasebenzisi ngemva kokuhambisa: Ngemva kokuba othile egcwalise ifomu, babonise umlayezo wokubonga futhi ubazise ukuthi yini okufanele bayilindele ngokulandelayo, njengokuthi bangafinyelela kanjani ukulanda kwabo noma ukuthi bazothintwa nini.
Ukuphatha kanye Nokuthuthukisa Abaholi Bakho
Uma usuyithathile imikhondo, isinyathelo esilandelayo esibalulekile wukuphatha nokubanakekela. Lokhu kuhlanganisa ukuhlela imikhondo yakho nokwakha ubudlelwano nabo ngokuhamba kwesikhathi.
Uhlelo lwe-CRM luwusizo kakhulu ekulawuleni abaholayo.Ikuvumela ukuthi ugcine lonke ulwazi lwabaqondisi bakho endaweni eyodwa, ulandelele ukusebenzisana kwakho nabo, futhi ukuhlukanise ngokusekelwe kuzintshisekelo zabo noma ukuziphatha. Lokhu kukusiza ukuthi uhlale uhlelekile futhi uthumele imilayezo eqondiswe kakhulu.
Ukumaketha nge-imeyili kuyithuluzi elibalulekile lokuthuthukisa abaholayo.Ungathumela ukulandelana kwe-imeyili okuzenzakalelayo kubaqondisi abasha, ubanikeze okuqukethwe okubalulekile, ukwabelana ngolwazi olwengeziwe mayelana nemikhiqizo noma amasevisi akho, futhi ekugcineni ubakhuthaze ukuthi bathenge.
Ukwenza kube ngokwakho kubalulekile nasekukhuliseni umthofu.Uma wazi okwengeziwe ngomkhondo wakho, kulapho ungakwazi khona ukuhlela imilayezo yakho ifanelane nezidingo zabo nezintshisekelo zabo ezithile. Lokhu kungakhuphula kakhulu ukusebenzelana kanye namathuba okuguqulwa.
Okokugcina, ukulandelela nokuhlaziya kubalulekile. Ngokuqapha ukuthi imikhondo yakho isebenzisana kanjani nokuqukethwe kwakho kanye neminikelo, ungakwazi ukubona ukuthi yini esebenzayo nengasebenzi, futhi wenze izinguquko kuqhinga lakho lokukhulisa abaholayo ngendlela efanele.Umgomo uwukuqondisa umkhondo wakho ohambweni lomthengi, kusukela kuntshisekelo yokuqala ukuya ekubeni amakhasimende athembekile.
Ukukhetha Amathuluzi Okuthwebula Okuholayo Alungile
Kunamathuluzi amaningi ahlukene atholakalayo ukukusiza ukuthi uthwebule abaphambili.Ukukhetha okungcono kakhulu kwebhizinisi lakho kuzoncika ezidingweni zakho ezithile kanye nesabelomali.
Amafomu ewebhusayithi avame ukwakhiwa ezinkundleni zokuxhumana noma angangezwa ngama-plugin. Ziyindlela eyisisekelo kodwa ebalulekile yokuthwebula imikhondo ngokuqondile kusayithi lakho.
Abakhi bekhasi lokufika njenge-Leadpages, Instapage, kanye ne-Unbounce banikeza izifanekiso nezici eziklanyelwe ukudala amakhasi okubikezela aphezulu anamafomu akhelwe ngaphakathi.
Amathuluzi e-pop-up afana ne-OptinMonster ne-Sumo akuvumela ukuthi udale izinhlobo ezahlukene zamafomu ezigelekeqe angaqalwa ukuziphatha okuhlukile kwabasebenzisi kuwebhusayithi yakho.
Izikhangiso zenkundla yezokuxhumana zihola ezinkundleni ezifana ne-Facebook ne-LinkedIn zikuvumela ukuthi uthwebule umkhondo ngqo ngaphakathi kwenkundla yezokuxhumana ngaphandle kokudinga abasebenzisi ukuthi bavakashele iwebhusayithi yakho.
Izinhlelo ze-CRM ezifana ne-HubSpot CRM, Zoho CRM, kanye ne-Salesforce zinikeza izici zokuphatha eziholayo eziphelele, okuhlanganisa amafomu okuthwebula okuholayo, ukulandelela othintana naye, nokuhlanganiswa kwe-imeyili.
Izinkundla zokumaketha nge-imeyili ezifana ne-Mailchimp, i-Sendinblue, ne-ConvertKit ngokuvamile zihlanganisa izici zokudala amafomu okubhalisa namakhasi okufika ukuze uthwebule umkhondo, kanye namathuluzi okubakhulisa nge-imeyili.
Cabangela ibhajethi yakho, izici ozidingayo, nokuthi amathuluzi ahlangana kanjani namasistimu akho akhona lapho wenza isinqumo sakho. Ngokuvamile kuwumqondo omuhle ukuqala ngethuluzi elihlangabezana nezidingo zakho zamanje futhi elingakhula njengoba ibhizinisi lakho likhula.
Ukulinganisa Impumelelo Yesistimu Yakho Yokuthwebula Umthofu
Ukuze wazi uma ngabe isistimu yakho yokuthwebula okuholayo isebenza ngempumelelo, udinga ukulandelela amamethrikhi athile:
Izinga lokuguqulwa: Leli iphesenti lezivakashi eziba abaholayo. Izinga eliphezulu lokuguqulwa libonisa ukuthi omazibuthe bakho abaholayo namafomu ayaphoqa izethameli zakho.
Izindleko ngomthofu ngamunye: Leli inani lemali oyisebenzisayo ukuze uthole ukuhola okukodwa. Bala lokhu ngokuhlukanisa izindleko zakho zokumaketha ngenani lemikhondo oyikhiqizile.
Ikhwalithi yokuhola: Akuwona wonke ama-lead adalwe alingana. Hlola ikhwalithi yabaqondisi bakho ngokusekelwe kokuthi maningi kangakanani amathuba okuba amakhasimende. Amamethrikhi afana nokuzibandakanya nokuqukethwe kwakho nokuqhubeka ngefaneli yakho yokuthengisa angasiza ekunqumeni ikhwalithi yokuhola.
Ithrafikhi yewebhusayithi: Gada ithrafikhi emakhasini akho okubikezela kanye namakhasi lapho unamafomu okuthwebula okuholayo. Ukwenyuka kwethrafikhi efanele kungaholela emithonjeni eminingi.
Izinga lokugcwaliswa kwefomu: Leli iphesenti labantu abaqala ukugcwalisa ifomu lakho futhi baligcwalise ngempela. Izinga eliphansi lokugcwalisa lingase libonise ukuthi ifomu lakho lide kakhulu noma licela ulwazi oluningi kakhulu.
Izinga lokugxuma emakhasini okubikezela: Izinga eliphezulu lokugxuma ekhasini lakho lokubikezela lingaphakamisa ukuthi alihambisani nethrafikhi oyithumela kulo noma ukuthi alibandakanyi ngokwanele.
Ngokulandelela njalo lawa mamethrikhi, ungakwazi ukukhomba izindawo lapho isistimu yakho yokubamba umthofu isebenza kahle nezindawo ezidinga ukuthuthukiswa. Sebenzisa le datha ukuze uthuthukise omazibuthe bakho abaholayo, amakhasi okufika, amafomu, kanye namasu aphelele ukuze uthole imiphumela engcono.
Sengiphetha, uhlelo lokuthwebula umthofu oluklanywe kahle futhi olusebenzayo lubalulekile kunoma yiliphi ibhizinisi elifuna ukukhula futhi liphumelele. Ngokuqonda ukuthi kuyini ukuhola, ukusebenzisa amasu okuthwebula umthofu ahlukahlukene, udale omazibuthe ababalulekile, futhi unakekele umkhondo wakho ngempumelelo, ungakha ipayipi eliqinile labathengi abangahle. Khumbula ukukhetha amathuluzi afanele izidingo zakho futhi ulinganise ngokuqhubekayo futhi uthuthukise isistimu yakho ukuze uthole imiphumela engcono kakhulu.