Online reviews and brand mentions Alignment with business goals

[Samiul7921]

Moz Pro dashboard highlighting SEO KPIs and analysis tools Use analytics to update or create new content Marco suggests grouping articles into performance bands to better track the performance of content clusters. Tagging and analyzing content in these bands allows you to track content decline and traffic distribution, which can help you identify where updates or new content may be needed. To take full advantage of analytics, remember to look beyond the basic traffic metrics.

Consider the broader impact: Repeat purchase rates and customer loyalty For list of us mobile phone numbers database more information on using a variety of data to make informed decisions, check out the Whiteboard Friday video , which explores actionable marketing insights from a variety of data sources. 8. Infuse content with empathy Empathy in content creation means anticipating the user’s needs, guiding them through challenges, and creating a supportive experience. As Roshni Shaikh, conversion strategist at Cape Agency, says, “Content shouldn’t convey empathy.

Empathy precedes content.” How to infuse empathy into your content: Put yourself in their shoes: Imagine your prospect’s journey. If you sell athletic apparel, think about a newbie who might not know what to buy. In addition to products, share beginner tips, explain the best materials for comfort, and include resources like a sizing guide or style inspiration. Use analytics and feedback: Use tools like Sprout Social for social media monitoring or Moz Pro for site analytics to gather information about what resonates with customers.