How should an e-commerce site prepare for Black Friday?

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Written by Adriana Fernandez
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Black Friday is an American commercial tradition that arrived in Spain in 2010 as the start of Christmas sales. It is a day of great discounts and offers, especially in terms of e-commerce, but it has gradually spread to shopping centres and small businesses.

When is Black Friday?

Black Friday 2020 is celebrated on November 27th and the retail sector is preparing for the big day.

Preparation for this day takes place during the months leading up to the event to undertake a campaign of this magnitude in different differentiated areas, due to the amount of united kingdom phone data sales estimated during Black Friday .



computer keyboard ready for black friday



What areas should you strengthen in your e-commerce to face Black Friday?
Retailers need to face Black Friday by strengthening each area of ​​their business. Whether they are large online stores or small businesses with a small website, they must be prepared.

There are several areas that need to be strengthened in an e-commerce, since it works like a gear system, so you must take into account how each of the parts work.

Website setup and marketing strategy