Here are the 10 points to follow for Christmas e-Commerce:

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get to the call-to-action on the email to drive them to purchase.

2. The editorial calendar
It is necessary to do it, plan the shipments and - why not - automate everything with an automatic and efficient follow-up process to maintain contact with the customer.

3. Dedicated and personalized messages
It is good to profile users and send personalized newsletters based on interests and try to personalize the message as much as possible, taking into account the history of those sent previously.

4. Let's not exaggerate
The Christmas atmosphere is fine, but let's not bahamas phone number overdo it with too much music or animations!

5. Let's look at the competitors
Let's take a look at our competitors and sign up for as many newsletters as we can, both to get inspiration and to try to offer something more or different.

6. Fast and available
Every email you send could trigger an action and so you need to be ready, reactive, fast and available with the potential buyer.

7. Mobile-optimized newsletter
It is essential that the email is optimized for mobile to allow ease of reading especially on smartphones: remember that the goal is not only to warn, but to provide many ideas and suggestions, so do not be afraid to send emails rich in content.