You have learned how important the interaction between

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Your guest can expect certain things from you (basic expectations). If the same mistakes are repeated, even a nice smile or top service won't help in the long run. It's the many small mistakes that mostly arise from a lack of concentration. People make mistakes . But you should never leave your guest to deal with them alone.

ambience, product kazakhstan phone data quality and customer service concept is. But how does emotion selling work in practice? What measures can you implement in a targeted manner?



Emotional Selling
Before we get to the tricks and tips, let's take a quick trip into neuroscience. Emotional selling is all about selective storage in our brains. It has been scientifically proven that people perceive negative experiences with three times the intensity and store the experiences long-term. Everyday perceptions, including the so-called 'expectation-fulfilling' situations (also known as 'basic quality'), are stored very quickly or not at all. One reason for this could be that our brains would otherwise burst or the memory would be overfilled with everyday things.

What is surprising, however, is the storage of situations in life that excite, surprise and make us happy. Examples of this are memories of the birth of a child, the first kiss, the best wine and the best steak (the surprise quality). Such memories are stored even more intensely on the 'hard drive' and can be accessed at any time. And this is exactly where your opportunity lies: actions with a high surprise quality are required in order to keep your guest's emotional experience curve at a high level.

Do you want to make your restaurant more successful? In our blog article 12 tips for a successful restaurant , you will find valuable recommendations and videos on the topic.



Every interaction with guests contributes to the emotional account