By Daniela Carrasco
Marketing4eCommerce Editor
JJosé Antonio Llorente Herrero , founding partner and executive president of the consulting firm LLYC , died at the age of 63 in Madrid as a result of cancer. The news was confirmed by the firm itself in a statement in X. His departure has generated sadness in the business community since he was considered a prominent figure in the world of communication and a key player in the transformation of the firm into one of the main agencies worldwide.
Who was Jose Antonio Llorente Herrero?
Born on December 1, 1960 in Madrid, Llorente began his professional career as a journalist at the EFE News Agency . He later joined the communications department of CEOE (Spanish Confederation of Business Organizations) , where he gained experience in the business world.
The 1980s marked his entry into the field of strategic communication, where he worked for 10 years at the multinational Burson Marsteller Spain, eventually becoming its CEO. However, his ambition led him to found, in 1995 , his own consulting firm with Olga Cuenca , which originally bore the name Llorente y Cuenca, later becoming LLYC.
When Llorente founded the company, it was a small office bolivia number data that has evolved to become one of the 40 largest communications agencies worldwide . LLYC's international expansion, which began in 1998 with a subsidiary in Argentina, was largely driven by Llorente, who became a benchmark in the sector.
In addition to his business achievements, Llorente also made his mark in the philanthropic field . He chaired the LLYC Foundation until 2022 and actively collaborated with the Spanish Association for the Fight against Cancer, demonstrating his commitment to social causes.
The relevance of communication in today's society was a central theme in Llorente's life, who captured his reflections in the book "The Eighth Sense" , published in 2015. In an interview in 2022, he highlighted how communication has become crucial for success in an empowered and demanding society.