Google offered $30 billion to buy Snap , Snapchat 's parent company, in early 2016. News that seems to have surprised few, since sources close to the technology giant have assured that it was an open secret.
According to Business Insider, the talks between the two companies continued until Snap went public. This event took place in March 2017, and on its first day of trading, the value per share went from $17 to $24.48.
A 44% increase in the value of its shares, which made the company increase its valuation by 9 billion dollars in one day. With the wisdom that comes with the passage of time, Google's offer now looks more than attractive.
Snap closed its stock market trading on August 3, 2017 at $12.89 per share. This translates into an approximate market value of $15 billion .
If this purchase had been completed, it would have been beneficial for both parties. Snap would have found a partner with sufficient financial solvency that would provide it with enough capital to make some bahamas phone number acquisitions in fields such as augmented reality .
Together they could also combine their hardware know-how and synthesize Google Glass and Snap Spectacles to build what would surely be the most powerful augmented reality device on the market.
Added to this are the problems that Google has encountered when launching its own social network on the market. Its great unfinished business. Google Plus and Google Buzz have not exactly stood out for their reception .
Experts and the market think that Evan Spiegel is the real obstacle. Both he and Snap's other co-founder, Bobby Murphy, have set up their role in the company in such a way that virtually any decision cannot be approved without them . Just remember the rejection of the offer made by Mark Zuckerberg .