Are you working on a digital marketing plan for your company? In this post we help you identify the key roles you need to fill in your team.
You're all set to launch your digital marketing project . You've set your goals, you've been approved for resources, you've defined the control and implementation milestones, and you're ready to start assigning tasks. But how will the team be structured? Who will do what?
The essential roles in a marketing team
Having the right team can be the difference between project success and failure . What happens if you don't have a sufficiently large or adequately trained staff to assign a person exclusively dedicated to cambodia phone number each task? In that case, it will be necessary to establish, at the very least, who will be in charge of each of the fundamental functions required by the project.
Generally speaking, the essential roles in a digital marketing team are:
Content generation.
Ad management.
SEO Implementation.
Web design.
Social media management.
Email marketing strategy
It is not ideal, but the same person can take on more than one of these roles. Below we will see what each one entails.
Content generation
The importance of content generation in a digital marketing strategy is undeniable. Whether it is to create an article to be published on a blog, generate a post on social networks, define the content of a website or create an advertisement, it is essential to create texts that focus on a specific audience, on topics that are of interest to them and in a pleasant language.
Whoever performs this function, in addition to writing well, must know and know how to use Buyer Personas profiles , the conversion funnel, the Buyer's Journey and the most appropriate formats for each audience/stage.
In addition, it is important to ensure that the person in charge of the design can work on attractive pieces to illustrate both blog content and social media posts. The brand manual should not be overlooked , the central document to provide continuity to the company's image or personality, where its primary and secondary colors, the uses of the logo, the arrangement of the elements, among other points, stand out.
Ad Management
Needless to say, ads , just because they are paid for, do not work autonomously. It is key to generate and manage them efficiently.
This involves evaluating the target audience, defining the keywords/phrases that the audience will use to perform searches, directing them to pages relevant to the topic in question, establishing the optimal spending budget for each one, evaluating their performance and making the necessary corrections to keep them optimized. Performance must be constantly under scrutiny, reviewing opportunities for improvement and previously unseen aspects.
Nowadays, ad management requires a good command of Google AdWords , as well as the advertising platforms of social networks.