5 Strategies for Using Customer Testimonials in Content Marketing

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Convincing and attracting the public in each campaign undertaken requires the application of efficient techniques that invite them to explore the company's offer. These include testimonials in content marketing, which will help other potential customers make an appropriate purchasing decision.

Once you have obtained the best opinions from various users, how pakistan b2b leads do you implement them in each strategy to obtain the best results?

1. On the corporate blog
The first way to take advantage of these testimonials is to include them in some of the company's blog posts. When talking about specific products, it will be important to include in the body of the text, in quotation marks and highlighting the information, the opinions that other customers have of them: how has it changed their lives and what are the main advantages of using them, according to their experience?

It is necessary that such testimonies be written in a coherent, clear manner and in context with the content of the blog, without exaggerations or trite phrases, since readers know perfectly well how to differentiate what is authentic from what is false.

Learn these strategies for using customer testimonials


2. Through video marketing on different platforms
The power of video for marketing purposes is unimaginable. Therefore, collecting testimonials in short but attractive clips is an excellent technique. Each of them can be used in various media:

-On the left or right sidebar of the business blog, where videos that talk about the company in general can be included. Later, those that talk about specific products and services will be used in other entries to better illustrate the advertising message.

-On social media. Preparing some clips for Instagram, Facebook and YouTube of different lengths and styles will help followers find out what other consumers think of the services they have contracted or the products they have purchased.

-In email marketing campaigns, including testimonial videos in certain emails will help companies, both B2B and B2C, to establish an efficient communication channel with their customers.

Furthermore, each of these clips must have certain characteristics:

-They should be brief, pleasant and fun.

-Each testimony must be real, without exception.

-Video quality is important, so it is recommended to include clips in at least standard definition (480p) or preferably in high definition (720p or 1080p).



3. On the individual pages of the products or services
In eCommerce, the system usually redirects users to an individual page when they click on the image of the product they are interested in. Therefore, it is advisable to include testimonials in various formats on each of them. This helps to take advantage of the space on each URL, making the page look much better visually and will also guide potential customers to obtain first-hand information from those people who already enjoy that product.



4. On landing pages
Testimonials in content marketing will help leads make a faster purchasing decision by including them on landing pages , especially near the Call-To-Action . In this way, each of them will contribute to improving the conversion rate, as they will serve as a guide and encouragement for those users who are still evaluating alternatives.



5. Open a page exclusively for testimonials
Finally, another alternative is to dedicate an exclusive space to customer opinions about the company, its products, personal treatment and general policies, either on the corporate blog or the company's main website. For this page to yield good results, it must contain the following:

-An introduction explaining how important it is for the company to ensure total customer satisfaction.

-Combine text and video testimonials.

-A design that allows visitors to easily navigate through the different testimonials of services and products.

-A form for clients to participate and also send their testimonial, with the promise that they will be included soon in this section.



Testimonials in content marketing can be used in a variety of ways and across a variety of media to attract new customers, as well as to give existing customers the opportunity to voice their opinion and participate in the company's digital dynamics. All of this will positively impact conversions and the company's overall reputation.