3. Balance efficiency and effectiveness

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Cathy also stresses the importance of considering agency clients who may have clients in a specific industry, even if the agency doesn’t have direct ties to that industry.

For example, a marketing agency that specializes in ecuador email list professional services may have clients that serve the manufacturing industry. By leveraging AI-driven marketing segmentation, the agency can identify these customers and provide them with customized resources and support related to manufacturing marketing. This level of personalization helps the agency deliver better results for clients and strengthens the agency's relationship with clients by demonstrating a deep understanding of their unique needs and challenges.

One of the biggest challenges marketers face when adopting AI is finding the right balance between efficiency and effectiveness. While AI-powered tools can automate many tasks and save significant time and resources, it’s important not to lose sight of the human element that makes marketing truly impactful.

One of Cathy’s most trusted tools is Descript, an AI-powered audio and video editing platform. Users can edit content using Descript by manipulating the transcribed text rather than directly manipulating the waveforms. This makes the editing process more intuitive and efficient, as marketers can make changes to audio or video simply by deleting or rearranging text. Cathy estimates that Descript has saved her team countless hours of manual editing, allowing them to produce more content in less time.