Digital advertising trends you can't ignore in 2020 [full study]

[muskanhossain]

The digital advertising industry set another record for investment throughout 2019, and the landscape continues to change rapidly, with no sign of slowing down.


As the industry strives to overcome its implementation and transparency challenges, technological innovation is the constant driving force behind the shift towards a more efficient marketplace.


Global Digital Trends 2020 Report
It’s imperative to stay on top of the latest format and channel trends to make sound strategic business decisions. Mobile is now the dominant avenue for ad monetization; further innovations, especially in-app, will add incremental spend to the industry. And thanks to the rise in consumer video consumption, video advertising is the new rising star globally.


In addition to changes in consumer behavior, advertiser lebanon whatsapp lead demand for greater brand safety, fraud protection and transparency measures is also impacting the industry’s future. All of these considerations influence how buyers choose to allocate their advertising budgets and will continue to determine future spending.


The 2020 Global Digital Advertising Trends report will provide a comprehensive and accurate overview of these latest developments in new tactics and emerging technology formats. As you prepare and execute your advertising strategies for the new year, keep these highlights in mind:


Digital ad spend accounts for more than half of all media ad spend in the U.S. and is expected to account for more than two-thirds by 2023. The top three digital ad spend markets globally continue to grow at double-digit growth rates. Global programmatic transactions will account for two-thirds of digital ad spend in 2020, reaching nearly $100 billion.


Nearly 80% of global digital ad spending will be directed to mobile devices by 2023Video advertising is projected to account for more than a quarter of overall display ad spending next year.


Private marketplaces (PMPs) are the platform of choice for U.S. buyers and sellers and will continue to see increased participation in the coming year.


In this report you can find answers to the following questions:


What types of media are expected to grow in 2020 and how should I structure my budget allocations? Which countries will see the most growth in digital, mobile and video advertising in 2020? How should I anticipate changes in mobile web and in-app and invest accordingly? Where do I need to implement PMP strategies to make the most effective and efficient use of my ad spend?